5 Rebrand Range & OSP

We worked on 5's new identity to design the range and content walls, and elements of their new promo kit. Inspired by the 'breathe' mechanic that informed the typographic motion across the new on-air kit, the content tiles organically fall into place and use 5's new keyline device to navigate through. 

Credits:

Copperworks Studio: Content & range wall design & motion, collaborative design on promo kit

Gavin Leisfield, Design Director

Louise Leaver, Integrate Senior Producer

Ben Peers, Lead designer

James Parsons, Motion designer, Paramount

James Henry, Social motion designer

Alex Norris, Creative Director, Paramount

Pablo: Initital design and development work

Everyone else  involved at Paramount and 5: including Marilena Parouti and Claire Oldaker