Disney+ Range Device

We designed a range device for Disney+ that brought their plus icon to life in a way that could seamlessly show content and resolve back into the Disney+ logo. Our primary goal was to drive brand attribution throughout social and on-air content. Our exploration phase looked at everything from framing, to textures, to colours, and of course motion. The final kit was delivered in multiple formats for on-air and social.

Credits:

Copperworks Studio: Design & motion

Nam Patel, Senior Creative Manager, Disney+

Matthew Stephenson, Senior Creative/Producer, Disney+